Privacy policy

PineTales® ("we," "us," or "our") operates this online store and website, including all related content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with the Services or otherwise communicate with us.

By accessing or using the Services, you agree to this Privacy Policy. If there is any conflict between this Privacy Policy and our Terms of Service regarding personal information, this Privacy Policy shall prevail.

1. Personal Information We Collect

We may collect, use, and process the following categories of personal information:

  • Contact Information: Name, billing address, shipping address, email address, phone number.
  • Account Information: Username, password, preferences, saved items, wishlists.
  • Payment Information: Payment method, credit card, debit card, or other payment details.
  • Transaction History: Products purchased, returned, exchanged, or added to cart.
  • Device Information: IP address, browser type, operating system, device identifiers.
  • Usage Data: Website browsing behavior, clicks, pages viewed, and time spent.
  • Communication Data: Customer service inquiries, reviews, messages, or comments you provide.
  • Marketing Preferences: Your selections regarding email marketing, advertising, or cookies.
  • Location Information: General geographic location derived from IP address or shipping address.

We may also derive inferences from the above information to create customer profiles or personalize your experience.

2. Sources of Personal Information

We collect your personal information from:

  • You directly (through purchases, accounts, forms, or inquiries)
  • Your device (via cookies, analytics, and browsing)
  • Third-party service providers assisting with payments, logistics, or analytics
  • Marketing and advertising partners

3. How We Use Personal Information

We may use your personal information to:

  • Process and fulfill orders, payments, returns, and shipping
  • Provide customer support and respond to inquiries
  • Customize your shopping experience and personalize product recommendations
  • Send transactional and promotional communications
  • Prevent fraud, unauthorized access, and maintain security
  • Comply with applicable legal obligations or requests from authorities
  • Analyze and improve our website, products, and services
  • Serve targeted advertisements and marketing based on your browsing behavior (subject to applicable law and opt-out rights)

4. How We Share Personal Information

We may disclose your personal information as follows:

  • To third-party service providers who help us operate, such as payment processors, fulfillment providers, customer support vendors, marketing platforms, IT providers, and data storage vendors.
  • To business and advertising partners for online behavioral advertising or remarketing services (subject to applicable law).
  • To comply with legal obligations or enforce our rights.
  • In connection with business transactions, such as a merger, sale, or reorganization.
  • When you give us consent or request disclosure (e.g., reviews, social media integration, or direct referrals).

We do not sell or share your personal information for monetary consideration.

5. Cookies, Analytics, and Tracking Technologies

We may use cookies, web beacons, pixels, and other tracking technologies to collect information about your browsing behavior, preferences, and device usage to:

  • Enable website functionality
  • Remember user settings and preferences
  • Analyze traffic and usage patterns
  • Improve website performance and personalize your experience
  • Provide targeted advertisements based on your browsing behavior

We may work with third-party platforms such as:

  • Google Analytics
  • Meta (Facebook/Instagram) advertising pixels
  • Email marketing platforms
  • Affiliate tracking providers
  • Advertising networks

Where required by law, we obtain your consent for the use of certain cookies and tracking technologies.

Cookie Preferences:
You may manage cookies directly through your browser settings or via any cookie banner we may provide on the Services. Some features may not function without cookies.

6. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

  • Right to Access / Know: Request access to personal information we hold.
  • Right to Delete: Request deletion of your personal information.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out: Request opt-out from the sale or sharing of personal information for targeted advertising.
  • Right to Limit Use of Sensitive Information (where applicable)
  • Right to Portability: Request a copy of your personal data in portable format.
  • Right to Appeal: If we decline your request, you may appeal our decision.

We will not discriminate against you for exercising any privacy rights. To exercise any of your rights, you may:

  • Contact us using the information in the Contact section below.
  • Submit a request through our Contact Form.
  • Submit an opt-out request for targeted advertising or sale/share of personal information via our Data Sharing Opt-Out Form.

We may request identity verification before processing your request.

7. U.S. State Privacy Disclosures

For California, Virginia, Colorado, Connecticut, Utah, and other U.S. jurisdictions with privacy laws, we comply with applicable state requirements, including:

  • Providing this detailed notice at or before the time of data collection
  • Honoring rights to access, correct, delete, opt-out of sale/share, or limit sensitive data use
  • Offering opt-out for cross-context behavioral advertising (where applicable)

If you wish to opt-out of the sale or sharing of personal information for cross-context behavioral advertising, you may do so by visiting our Data Sharing Opt-Out Form.

8. Data Retention

We retain personal information as long as reasonably necessary to fulfill the purposes described in this policy, including:

  • Fulfilling orders
  • Maintaining your account
  • Complying with legal obligations
  • Resolving disputes
  • Enforcing agreements

When no longer necessary, we securely delete or de-identify your information.

9. Security

We implement reasonable technical, organizational, and administrative safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no system can guarantee absolute security. Please protect your account credentials and notify us of any unauthorized use.

10. Children’s Privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from minors. If you believe we have unintentionally collected data from a child, please contact us so we may delete the information.

11. International Transfers

We may transfer and process your personal information outside of your country of residence, including to the United States and other jurisdictions where we or our service providers maintain operations.

For individuals in the European Economic Area (EEA), United Kingdom (UK), and Switzerland:

  • We rely on lawful transfer mechanisms such as Standard Contractual Clauses approved by the European Commission or UK authorities.
  • Your personal information may be processed in countries that may not offer equivalent data protection as your home jurisdiction.

12. Additional GDPR Disclosures (for EU/UK Residents)

For data subjects located in the European Union, United Kingdom, or Switzerland:

  • Data Controller: PineTales LLC
  • Legal Basis for Processing:
    • Performance of contract (Art. 6(1)(b) GDPR)
    • Legal obligation (Art. 6(1)(c) GDPR)
    • Legitimate interests (Art. 6(1)(f) GDPR)
    • Consent (Art. 6(1)(a) GDPR, where applicable)
  • Data Subject Rights: You may exercise your right to access, correct, delete, restrict processing, object to processing, data portability, and lodge complaints with supervisory authorities.
  • Supervisory Authority Contact: Austrian Data Protection Authority (DSB), UK Information Commissioner’s Office (ICO), etc.
  • International Transfers: We use appropriate safeguards (Standard Contractual Clauses) to protect international data transfers.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we make material changes, we will post the updated policy on our website and revise the “Last updated” date. We encourage you to review this Privacy Policy regularly.

14. Contact Information

For any privacy-related questions, requests, or complaints, please contact us at:

PineTales LLC
9393 North 90th Street, Suite 102 - 725
Scottsdale, AZ 85258
USA

You may also contact us directly through our Contact Form.